In the next 10 posts, I'm going to write about things I believe I've learnt over the last few months while working on ZipTrips.in. I'm mostly going to write about product management and marketing strategies, tactics and tools. My primary intention is to document my learnings for myself as well as to share them with other entrepreneurs / professionals who may find it useful.
Here are the topics I'm going to talk about:
1. Picking the market to go after or the problem to solve.
2. Sizing the market.
3. Testing your product idea without writing a line of code.
4. Early launch with a minimum viable product
5. Constant usability testing
6. Getting real customer feedback.
7. Making customer service an important sales tool
8. Defining the target customer very specifically and narrowly.
9. Picking Marketing channels and tools.
10. Understanding the competitive landscape and its impact on overall strategy.
-Navneet
